You will be surprised to know that currently there are more than 1.88 billion websites. That’s a whopping number, right? The number is still increasing and is not going to stop at any time. Getting on top of search engine results is a dream of every business.
However, with so many businesses available online, it can be challenging to bring your website to the first page of search engine results. It is very easy for your business to get lost among thousands of websites of the same niche. This is because the competition is very tough no matter the type and size of the industry.
Do you run an online business? Finding it hard to rank higher than your competition? If yes, don’t get disheartened. It might be an uphill struggle to outrank your competition but it is not a dead-end situation. Let’s discuss how to rank higher than your competitors.
5 Tips To Rank Higher Than Your Competitors
1. Work On Technical SEO
SEO, short for search engine optimization, involves a series of steps to help businesses rank higher on search engines. Technical SEO is all about optimizing your website and server to allow search engines to index your website and improve your business rankings.
This means the success of your business website majorly depends on technical SEO. Technical SEO mainly involves three components that one should work on.
XML Sitemap:
It provides all important information about your website to search engines. This includes a number of web pages, the latest changes, high-priority pages, and more. You can build a sitemap by choosing any one of the following options.
- Build it manually with Google assistance
- Use the Google XML Sitemap plugin
- Use the Yoast SEO WordPress plugin
Robot.txt:
Robot.txt lets search engine crawlers know the URLs they can access to your website. The main role of crawlers is to skim through all the pages of your website.
Mobile-First Indexing:
Mobile-first indexing is a new concept in which Google indexes and ranks sites using the mobile version of the content. It means businesses must have a mobile version of the site to improve user experience.
Apart from the above, technical SEO focuses on page loading speed, site structure, internal linking, and other factors.
2. Content Matters
“Content is king” is one of the most popular phrases you must have heard of hundred times. However, what does that actually mean? Well, the best tip to rank higher than your competition is to draft high-quality, informative, unique, and relevant content that engages your audience and adds value.
For instance, if you run a beauty store, make sure to enrich your website with quality content related to beauty. This includes makeup tips, the latest makeup news, and skin-friendly makeup products to name a few.
Whether a landing page, user guide, or blog, make sure that the content of every website page is clear, easy to understand, and user-engaging. While writing content, consider the following points.
- Focus on your target audience
- Your content must solve the queries of users to their utmost satisfaction
- Work on a variety of content, including blogs, social media posts, and videos
- Include relevant keywords and backlinks in your blogs and articles
Furthermore, gone are the days when people used to stuff their content with a lot of keywords and expected it to rank higher. Content quality matters the most. Make sure to focus on content quality more than quantity.
3. Get Quality Backlinks
Getting high-quality backlinks is one of the best ways to rank higher than your competitors. To people’s knowledge, a backlink is a link from one website to another website or web page.
Higher the number of quality backlinks, the higher the website ranking. This is because a high number of backlinks indicates that your website is trustable and authentic. However, make sure to get links only from high-DA sites of the same niche.
Some of the best techniques to get backlinks are
- Guest posting
- “Skyscraper” content creation
- Broken link building
- Resource page link building
- Testimonials
- HARO
Among all the above options, the best technique that can work wonders for your business ranking is guest posting. Guest posting involves writing and publishing content on high-DA websites of the same niche.
Also Read: Top 7 Advantages of Guest Posting.
4. Boost Social Media Presence
Make sure to be active on all social media channels like Instagram, Facebook, and Twitter to build networks, reach a wider audience, and gain a competitive edge.
You can also connect with influencers, market experts, and other business minds to boost your business growth.
Some of the effective tips to increase social media growth are
- Stay updated with the latest trends
- Post regularly
- Answer your customers’ queries
- Work on your customer service
5. Improve Your Website
It may come as a surprise to many people, but 94% of first impressions depend on the design of your website.
The saying,” The First Impression Is The Last” perfectly fits here. Having a website with a non-responsive, old, and outdated design can be one of the reasons for lower rankings. A website reflects your business. Therefore, it is important to have a website with the following features.
- Easy to use
- Well-designed interface
- Compatible with all devices, mobile or laptop
- Quality content
- Clear CTAs
- Contact and location details
- Fast loading
- Easy to navigate
- Simple and appealing design
In The End…
Apart from the above, there are some other ways like improving page speed, working on the on-page, and using the right keywords to rank higher than your competitors.
From a strong online presence to better website ranking, the above-mentioned tips can help you make your business a huge success in the market. If you also want to outshine the market, team up with GuestPostingPro for cost-effective guest post services and premium blogger outreach services.
From an experienced team of marketers to a wealth of experience, the company has everything to help your business grow and expand. Contact us now!
